3 ISSUES FOR JUST £3 Subscribe to Hampshire Life today click here

85% of children crave more adventure in their lives!

PUBLISHED: 16:58 19 August 2011 | UPDATED: 22:02 21 February 2013

85% of children crave more adventure in their lives!

85% of children crave more adventure in their lives!

Elastoplast launches Adventure 4 Kids! with TV adventurer Nick Baker to inspire families to get adventurous...

Research by family plaster brand, Elastoplast, reveals that 85% of children are longing for more adventure in their lives. The startling statistics highlight that half (52%) of children have never camped out in their back garden or taken part in any adventure sports. Parents are also feeling the pressure with 40% admitting they dont have the time or money to arrange adventurous experiences for their children.




4 out of 5 parents agree that its crucial for their children to experience adventure. However, concern for their kids safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.

To support parents and inspire children, Elastoplast is launching a new campaign,Adventure 4 Kids!,with adventurer and TV wildlife presenter, Nick Baker. Experiencing outdoor adventures cannot be underestimated.As a kid, I remember the excitement of getting outdoors and having my own mini adventures! From building my first tree house to staying up late to watch the stars its these experiences that stay with you for life. Allowing children to experience risk in a controlled environment helps to develop their ability to face risks in the future and builds their confidence.



Elastoplast is giving kids the opportunity to recreate their adventures and tell the stories behind their cuts and scrapes using an online interactive story-teller atwww.elastoplaststories.co.uk. Kids can create their very own story-boards by clicking and pasting plaster shapes chosen from a selection of creatures, people,



plasters and backgrounds. The best story will win a luxury 5 star family holiday to Greece. For all the details and full terms and conditions please visitwww.elastoplaststories.co.uk.



For the first 1000 stories submitted on the website, Elastoplast will donate 5 to childrens charity,Over The Wall(a charity which provides life-changing experiences and adventures for children with serious illnesses).



Also available to download and print off from the Elastoplast Stories website:




  • BECOME AN ADVENTURERpack for children - full of fun-filled activities to teach kids aged 6-10 about safety, decision-making, basic first aid and other essential life skills

  • KIDS LIFE SKILLSpack for parents gives expert advice from child psychologist Dr. Mandy Bryon from Great Ormond Street Hospital, along with practical activities to help parents teach their children essential life skills including independence, ingenuity and safety.

More from Out & About

Mon, 12:42

Head to the Isle of Wight to enjoy the charming villages of Brighstone and Mottistone, taking in superb views, an ancient monument and enchanting gardens with our new walks writer, Fiona Barltrop

Read more
Mon, 12:29

With the centenary of the end of World War One commemorated this year, the reopening of the iconic Royal Victoria Chapel, part of our military heritage, is timely

Read more
Friday, September 21, 2018

10 of best photos of Hampshire shared on Instagram over the past week...

Read more
Tuesday, September 18, 2018

This year Winchester’s Theatre Royal celebrates the 40th anniversary of its re-opening as a performance theatre

Read more
Monday, September 17, 2018

Avon Valley, Beer and Cake is the ABC of why Ringwood, a busy market town on the western edge of the New Forest, makes a quirkily clever choice for a break away

Read more
Monday, September 10, 2018

Lego enthusiast Duncan Titmarsh has built his business brick by brick; from tinkering in his garden shed to internationally acclaimed sculptures

Read more
Monday, September 10, 2018

New Forest ponies are an iconic sight, yet modern-day pressures pose a constant threat to the traditional landscape. Viv Micklefield heads to Lyndhurst to take stock of what happens inside England’s oldest forest court

Read more
Tuesday, August 28, 2018

From Austen’s treasures to castles built by Henry VIII, Heritage Open Days (6-9 and 13-16 September 2018) allow you to step behind the doors of some of the county’s most iconic but hidden premises.

Read more
Tuesday, August 28, 2018

With the New Forest, South Downs and a picturesque coastline, Hampshire is an amazing place for a walk. We round up a few of our favourites

Read more
Tuesday, August 28, 2018

We round up some of the best events and things to do across Hampshire this month

Read more
Tuesday, August 28, 2018

If there’s one thing we love to do here at Hampshire Life, it’s to celebrate local produce! So here are a selection of some of the best farm shops across the county where you’ll find just that

Read more
Tuesday, August 28, 2018

With a vibrant local community, this is a shining example of a true Hampshire village

Read more
Tuesday, August 21, 2018

Coeliac disease affects 1 in 100 people, and many more are seeing the health benefits after waving goodbye to gluten. Here are just a few of the county’s cafes, pubs and producers who are embracing the gluten free way

Read more
Monday, August 20, 2018

Looking for some peace and tranquility this summer? Lose yourself in one of these wonderful gardens

Read more
 
A+ South & South West

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Latest Competitions & Offers

Topics of Interest

Food and Drink Directory

Subscribe or buy a mag today


subscription ad

Local Business Directory



Property Search