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Hampshire entrepreneur Sally Pattie faces the Dragons’ Den with her ingenious dog collar

PUBLISHED: 14:17 05 August 2014 | UPDATED: 14:17 05 August 2014

Sally with Bertie and Crummie © Adrian Marshall Photography

Sally with Bertie and Crummie © Adrian Marshall Photography

 Adrian Marshall Photography

Local entrepreneur Sally Pattie, from South Harting, dared to face the Dragons on Sunday’s episode of the BBC’s hit business investment show Dragons’ Den with her ingenious dog collar.

Pitching her invention ‘Doddle for Dogs’, a unique dog collar with an integral retractable lead, the budding business women won over the judges with the friendly demo from her dog Bertie the Westie.

Despite walking away from the Den without a deal, the future looks bright for the local inventor with Petersfield pet shop Farringdon’s in Lavant Street already signed up as the UK’s first stockist.

The idea for the Doddle came to Sally when she had three dogs and was forever clipping on and off leads while walking through local fields and roads. She got to work inventing a combined collar and lead, with the lead positioned in a housing on the collar which unwinds as it is pulled - eliminating the hassle of attaching a lead and making daily walks a doddle.

Sally said: “While working on the project, if I had £100 for everyone who said I should go on Dragon’s Den, I’d already be a millionaire.”

“I knew it would be the ideal platform to showcase my product and regardless of the outcome, it would be incredible exposure for my unique dog collar.”

“It was such a positive experience going into the Den and I’ve had so much interest in the Doddle, I’m really looking forward to proving the Dragons wrong!”

The concept of the Doddle is simple, yet the development is detailed. Sally has spent over three years working on the ultimate design - creating a light weight collar, housing a robust retracting lead with a looped handle for maximum control of your dog.

Sally continues “With over 8.0 million dogs in the UK, I’m confident that there are masses of owners who will see just how invaluable the Doddle is and how quickly it will transform their dog walking.

“I’m delighted Farringdon’s pet shop are the first UK stockist of Doddle for Dogs. It has been such a local team who have helped me develop the product, from the design and production through to branding and marketing, so it feels right it officially launches in Hampshire.”

Doddle for Dogs will be available to buy from Farringdon’s pet shop in Lavant Street from August 6th as well as online via Sally’s website, and costs £20 +VAT.

For further information please contact Sally Pattie - Founder of Doddle for Dogs; 07824 555091 (Mon to Fri, 9am - 7pm).


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